Water That Defines
Jhelum's Heritage
For over a decade, Tripure Industries has been bottling water from the ancient aquifers beneath the Pir Panjal range — bringing the purity of the Himalayas to homes and businesses across Punjab.
Purified at Source.
Bottled in Jhelum.
Jhelum has always been defined by its water. The city sits on ancient aquifers fed by the foothills of the Pir Panjal range — the same mountain system that feeds the mighty Jhelum River. This natural reservoir, layered with alluvial deposits over millennia, gives our water its exceptional purity and mineral character.
At Tripure Industries, we honour that heritage with every bottle we produce. Our facility in Jhelum combines this native source with a state-of-the-art treatment train: sediment filtration, granular activated carbon, multi-stage reverse osmosis, UV sterilization, and precise mineral remineralization.
The result is Vitasta — water that is consistently clean, crisp, and balanced. Trusted by over 10,000 households in Jhelum, Rawalpindi, and Islamabad for more than 15 years.
Reverse Osmosis
Multi-stage membrane filtration removes dissolved solids down to 0.0001 micron.
UV Sterilization
High-intensity ultraviolet treatment eliminates microbial contaminants without chemicals.
Mineral Balance
Essential minerals precisely reintroduced for optimal taste and pH.
Closed-Loop System
Every 19L shell is sanitized and refilled — zero single-use waste in our subscription line.
“Pakistan's water future depends on how well we protect our natural aquifers. At Tripure, we don't just bottle water — we safeguard a legacy.”
Tripure Industries
Jhelum, Punjab
15+
Years Serving Punjab
10K+
Happy Households
50K+
Liters Daily
7-Stage Purification
Every drop of Vitasta passes through a rigorous seven-stage treatment process that exceeds Pakistan PSQCA and international WHO standards.
Raw Water Intake
Source water drawn from deep Jhelum aquifers into holding tanks for initial screening and aeration.
Sediment Filtration
Multi-grade particle filtration removes suspended solids, sand, and silt down to 5 microns.
Activated Carbon
Granular carbon beds absorb chlorine, organic compounds, and volatile impurities that affect taste and odour.
Reverse Osmosis
High-pressure semi-permeable membranes reject dissolved salts, heavy metals, and pathogens at 0.0001 micron.
UV Sterilization
Intense ultraviolet exposure renders any remaining microbial DNA inert — no chemicals involved.
Mineral Remineralization
pH-balanced calcium, magnesium, potassium, and bicarbonate are reintroduced for crisp taste.
Ozonation & Sealing
Food-grade ozone sanitizes the final product before automated filling in a sterile ISO 7 clean room.
Water Composition
Every batch of Vitasta is tested in-house for physical, chemical, and microbiological parameters. Our water consistently meets or exceeds WHO and Pakistan PSQCA quality standards.
| Parameter | Value | Notes |
|---|---|---|
| pH Level | 7.2 — 7.5 | Perfectly balanced |
| Total Dissolved Solids (TDS) | 120 — 150 ppm | Optimal taste profile |
| Calcium (Ca²⁺) | 25 — 35 mg/L | Essential mineral |
| Magnesium (Mg²⁺) | 8 — 12 mg/L | Electrolyte balance |
| Potassium (K⁺) | 2 — 4 mg/L | Cellular function |
| Bicarbonate (HCO₃⁻) | 90 — 120 mg/L | Natural alkalinity |
| Total Hardness | 80 — 100 mg/L | Moderate, ideal |
| Chloride (Cl⁻) | < 20 mg/L | Well below WHO & PSQCA limits |
Quality Certifications
ISO 22000:2018 Certified
Our facility follows international food safety management standards. Every production batch is documented, traced, and audited.
PSQCA Compliant
Vitasta meets all Pakistan Standards and Quality Control Authority requirements for packaged drinking water.
WHO Guidelines
Our water parameters fall well within the World Health Organization's recommended limits for drinking water quality.
In-House Lab Testing
Every batch is tested in our on-site laboratory for TDS, pH, hardness, chlorine, and microbiological purity before dispatch.
Taste the Purity Yourself
Join over 10,000 households in Jhelum, Rawalpindi, and Islamabad who trust Vitasta for their daily hydration. Start your subscription today and experience water as it should be.